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The Intentions Behind PETA Attack Ads

Jean L Clavelle

You may have seen the DairyCarrie post recently regarding the PETA video which told a story of cows slogging through deep mud, living in deplorable conditions, emaciated, and generally uncared for. However, upon further investigation DairyCarrie identified several questionable points about the statements and images in the video and that perhaps the story was not all it was shown to be. The video stated that cows were emaciated and generally uncared for however upon closer look the cows had shiny glossy clean coats, were bright and alert and actually in good condition. To the uneducated eye and in comparison to say a sow with large rounded hips dairy cows may look emaciated but that is really just their anatomy - this is normal. It was said that cows were forced to live sleep and eat in mud and manure but if cows actually lived in the conditions shown their bodies hips and tails (not to mention the walls and every other surface in the barn!) would be covered in mud but they were sparkly clean above their legs. (See DairyCarrie.com for the full article).

This one small blog stirred up a virtual hornets nest on social media. By the next day DairyCarrie had 1.2 million views on Facebook and 160,000 people reading the article. Harris Teeter (the grocery food store chain), implicated in the video by PETA as purchasing directly from the farm, denied ever having any relationship with it and PETA was forced to retract their statements.  Upon investigating PETA’s allegations, local county inspectors determined they were unfounded, the cows were actually well cared for and there were no (zero nada zip) welfare concerns.

So why would a group like PETA set out to defame a small dairy farm like this and the dairy industry as a whole? What could possibly be the objective of such a stunt if there was in fact no animal welfare issues? PETA, Humane Society of the United States, Mercy for Animals and others believe in animal rights. Simply put they do not wish for anyone to use, own, have animals of any kind whether that be for food, for entertainment or for pleasure. Including companion animals. They often implicate poor animal welfare as the reason for investigating farms or organizations that involve animals. And let’s be honest occasionally there are poor animal welfare conditions that are beyond ideal and downright negative. However as shown by the DairyCarrie post sometimes (and perhaps more often than you realize) it has more to do with the fact that people are simply using animals (regardless of animal welfare) and the posts and videos distributed by these extreme animal rights groups have nothing to do with animal welfare. And because the general public doesn’t understand the normal anatomy, physiology and animal management of a particular species PETA and other groups spins false truths playing on our emotions. For example in the PETA video it was noted that cows were referred to by number and that implied uncaring conditions. However what an excellent management practice for producers to know an animals complete history from birthday to health issues to production. So even though they do have numbers it’s a practical way to provide the very best health management and individual care for each animal based on what each cow requires.  And as I mentioned earlier to the untrained eye, it might appear that dairy cows are emaciated however obvious hip bones are normal for cows in good condition or even overweight cows.

The Animal rights belief system is certainly a valid one.  It’s unfortunate that these groups behave so badly and devalue that perspective by lying and marketing false truths. I ask each one of you to ask more questions before you believe on face value everything that is published by one of these extremists groups. Contact your local agriculture office, or any of the provincial industry associations who can help you answer your livestock questions or to visit a farm and find out what really happens.

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Posted by Farm and Food Care on September 2nd, 2014 :: Filed under Agriculture Education,Animal care,Animal welfare,Dairy cattle,Education and public awareness,HSUS,PETA,Uncategorized
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