PETA’s New Anti-Leather Ad in Security Checkpoint Bins Could Help Cash-Strapped Airport’s Bottom Line Take Off
For Immediate Release:
December 15, 2020
Memphis, Tenn. — In light of the Transportation Security Administration’s decision to allow advertising on the bins used at airport checkpoints in order to pay for security equipment upgrades, PETA has dispatched a letter to Larry D. Cox, president and CEO of Memphis International Airport (MEM).
PETA is offering to buy space on the bins in order to deliver a stark message to passengers: Leather kills. Why the checkpoint bins? Because items commonly placed in the bins include shoes, belts, and jackets-all of which are often leather. PETA’s ad is in the form of a “missing” poster and features a calf who was “last seen crying as he was being pulled away from his mother to be made into a pair of shoes and a jacket.”
Why does leather get under PETA’s skin? Cattle on factory farms are castrated and have their horns cut off without any painkillers, and some are still conscious when slaughterhouse workers cut off their limbs and peel back their skin.
Also, the leather industry is devastating to the environment. It takes approximately 20 times more energy to produce leather from ranch-raised animals than it does to produce the same amount of synthetic leather, and tanneries generate hundreds of thousands of tons of toxic waste every year.
“Our anti-leather ad would raise much-needed revenue for the airport and give passengers all the incentive they need to give leather the boot,” says PETA Executive Vice President Tracy Reiman. “Mutilating cows on factory farms and skinning them alive in slaughterhouses while so many fashionable nonleather alternatives are available just doesn’t fly.”
Posted by Admin on July 21st, 2009 :: Filed under Activism, Meat/slaughter plants
Tags :: activists, animal welfare, PETA
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