let's talk farm animals

Livestock Producers Advised to Connect with Consumers on Emotional Level

Source:Farmscape for February 5, 2009 (Episode 3095)

A Washington based communications strategist is encouraging livestock producers to harness some of the same strategies used by animal rights activists to get their message out.

Production agriculture has increasingly become the target of animals rights activists who have been extremely successful in bringing about legislative restrictions on livestock producers.

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Posted by FFC on July 21st, 2009 :: Filed under Consumers,Education and public awareness
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Agriculture’s Ride with the Media

Source: Michele Payn-Knoper blog
Posted: 15 Oct 2008 11:59 AM CDT

What a week it’s been for the agrifood business to go on a wile ride with the national popular press. The ride started with Sunday’s edition (October 12) of Food Fights, the New York Times Magazine, with a reported circulation of 1.7 million.

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Posted by FFC on July 21st, 2009 :: Filed under Education and public awareness,Media
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Animal care on video may be the best message

By Jerry Harke, Focus on Agriculture, The Voice of Agriculture
For the week of October 13, 2008

Sharing Stories of Animal Care on Video

An increasing number of videos are being produced on farms and ranches around the country and made available on popular Web sites such as www.YouTube.com. Most of these videos show producers talking about how they manage the well-being of their farm animals, including care-related reasons why they select specific housing and other production methods.

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Posted by FFC on July 19th, 2009 :: Filed under Animal health,Education and public awareness,Family vs factory farming,Housing,Regulations,Transportation
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