Dan Murphy  

(Dan Murphy is a veteran food-industry journalist and commentator in the United States)

Updated: July 11, 2011 -  Both sides are carefully calling the agreement between the nation’s egg producers and HSUS leadership a “victory.” For industry, that means that two ballot measures set for November that would have asked Oregon and Washington voters to ban the use of cages in egg production will now be withdrawn.

Why? Mostly because the odds of victory were looking less certain for HSUS.

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Posted by FFC on July 13th, 2011 :: Filed under Activism,Animal care,Chickens,eggs,HSUS,Regulations,Uncategorized
Tags :: activists, animal care, animal rights, animal welfare, eggs, HSUS, misconceptions

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We think this Canadian student’s passion for farming and his willingness to talk openly to others is an inspiration. In the last few months, he has spoken to hundreds of students at a Woodstock-area high school about food and farming. Keep reading to hear Rudi’s story.

by Patricia Grotenhuis, Lifelong farmer and agricultural advocate.

When Rudi Spruit attended a recent conference of the Junior Farmers’ Association of Ontario and saw a presentation about the misinformation consumers have about agriculture and food, he knew he wanted to do something to help spread the right information. “There are lots of misconceptions. Even teachers have some. I try to encourage others to learn,” says Spruit, a young farmer from Ontario.

What has evolved from an idea formed in March has turned into a 50 minute presentation made to various classes at Spruit’s school. So far, Spruit estimates he has presented to 300 students from his 850 student school. Spruit says there are a total of between 20 and 25 farmers attending the school.

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Posted by FFC on June 6th, 2011 :: Filed under Canada,Dairy cattle,Education and public awareness,Misconceptions,Pigs,Speaking out,Urban Myths
Tags :: Canada, Consumers, education, Farmers, misconceptions

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For more than a decade now, there’s been a movement across Canada with a goal of empowering farmers to take a chance, Speak Up, and share their passion for farming with the public – most of whom have no direct connection with food or farming. And we’re happy to report that movement appears to be growing. We’re seeing farmers start blogs, tweet from their tractors, write letters to the editor on topics of importance to them and take a chance on doing more media interviews when we know that they’d much rather be working in their barns or in their fields. Michele Payn-Knoper of Indiana is a farmer and an agricultural advocate who works tireless to champion the farmers’ cause. We especially like this blog post, posted at www.causematters.com earlier this year and reprinted here with permission from her. Michele’s cited a number of the “excuses” she’s heard for farners not speaking up about agriculture – if you have any more, feel free to comment on the blog post below! –  OFAC

 The new year typically starts with motivational tips, hype about resolutions and pressure to make promises of how we’re going to do things differently. Not me. I’m bringing an entirely different perspective on advocacy – a highly sarcastic view on why we SHOULD NOT tell agriculture’s story. Several ag folks from across the U.S. and Canada added to the list on Twitter and Facebook – you’re welcome to post your own comment in the spirit of some fun.
Shhh, there’s no need to tell your story!

15.  Agriculture has little economic contribution – and the American economy is thriving.  After all, 80%+ of the economy isn’t reliant on the agrifood system – and surely your community doesn’t benefit from property taxes and jobs paid by farms.

14. “It’s embarrassing to have people thank you for producing their food. I don’t want people to think I am a corporate shill (every farmer who speaks out is one, right?) says sheep and daughter raiser Venessa in her own Spartan sarcasm.

13. “Who needs consumers anyway? I can still farm without people to buy my grain and animals that eat my grain. I like grain storage.  Those big shiny bins are SO pretty and cheap…” was a heavily sarcastic comment from Sarah Bedgar Wilson, a young farmer in North Dakota (the cold made her do it, I’m sure).

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Posted by FFC on March 4th, 2011 :: Filed under Consumers,Education and public awareness,Farm life,HSUS,Misconceptions,Speaking out,Uncategorized,Urban Myths
Tags :: activists, Farmers, HSUS, Media, misconceptions, sustainability

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By Leslie Ballentine, Farming and food commentator

The concept of sustainability has raised a flurry of definitions, expectations and actions in recent years. The difficulty is that the definition is often determined by whoever does the defining. “Sustainable agriculture” has been a long time tenet of food producers. Retailers and foodies and special interest groups of all strips are now attaching new attributes to “sustainable food”. The result, unfortunately, is that “sustainable agriculture” doesn’t always mesh with “sustainable food”.

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Posted by FFC on February 23rd, 2011 :: Filed under Consumers,Feeding the world,Organics
Tags :: agriculture, education, misconceptions, sustainability

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By Leslie Ballentine, Farming and food commentator

Recent revelations about the circumstances behind a sled dog cull in Whistler B.C. has gotten world-wide attention and has spurred some of agriculture’s critics to capitalize on this attention.  One of several examples was a Vancouver Sun commentary in which the author surmises that the mass shooting of nearly 100 sled dogs is no different than what occurs in animal agriculture on an hourly basis.  Citing a number of activist references and websites, this regular columnist goes on to say that he finds “it curious that we’re justifiably disturbed by the unspeakable act at Whistler yet remain largely complacent about the cruel and completely unnecessary slaughter of other animals.” By misrepresenting  agricultural practices he paints a false picture that demanded a response. After all, if agriculture doesn’t speak-up for itself, who will?

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Posted by FFC on February 15th, 2011 :: Filed under Activism,Animal care,Animal cruelty,Canada,Letters to the Editor
Tags :: activists, agriculture, animal care, animal welfare, Canada, Farmers, misconceptions

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By Leslie Ballentine, Farming and food commentator

Some 10 million viewers got a unique opportunity to see inside a large US meat plant this week when The Oprah Show aired a guided tour of one of the world’s largest meat packing plants.  The tour and the Cargill company staff helped to de-mystify a process that is largely mis-understood and maligned.  I have been to many slaughter plants over my agriculture career, but here is a report on the experiences of one first- time visitor at another Cargill meat plant. The author is a nutritionist and not from a farm. Cargill operates plants in Canada as well as the U.S….

I just got back from west Texas where I toured a big industrial beef processing plant and I am still in shock by what I witnessed there. But I am not shocked in the way you might expect based on the negative portrayals of the beef industry that seem so rampant in the media. Rather, I am stunned by how humanely the animals were treated and by the detailed attention given to food safety at every stage of the process.

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Posted by FFC on February 2nd, 2011 :: Filed under animal handling,Beef cattle,Consumers,Food safety,Meat/slaughter plants
Tags :: animal welfare, beef, cattle, food, food safety, misconceptions

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Animal Ag Alliance To Yellow Tail: Please Reconsider
02/12/2010 11:05AM

In an effort to assist Yellow Tail Wines in determining its best opportunity to help animals, the Animal Agriculture Alliance has written a letter this week to the company’s owner, Cassella Wines. Yellow Tail Wines announced last week their intent to donate $100,000 to the Humane Society of the United States.

Yellow Tail’s announcement has generated considerable controversy among livestock producers and a backlash against the wine company. “The uproar over the last week has shown that you will undoubtedly lose a significant segment of your American customer base if you continue with your pledge of support for HSUS,” the letter says.

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Posted by FFC on February 16th, 2010 :: Filed under Activism,Consumers,Letters to the Editor,Vegan,Vegetarian
Tags :: activists, animal rights, Consumers, HSUS, misconceptions, Vegetarian

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This is an interesting perspective on science and politics.  There are lots of parallels between the misconceptions and debates around climate change and those around animal welfare – OFAC.

By Ronald L. Doering

In spite of the media treatment of them, there is nothing that is surprising about the now famous Climategate emails. Surprise could only come from a misunderstanding of the relationship between science, policy and politics. Of course the emails reveal that the climate scientists were affected by policy and political considerations. They had to be. Science, policy and politics are inextricably intertwined. What is surprising is how much our public discourse is still dominated by the quaint utopian view that science and policy can be strictly separated.

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Posted by FFC on January 22nd, 2010 :: Filed under Activism,Regulations,Research
Tags :: activists, misconceptions, regulation, Research

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January 6, 2010 – Happy New Year to the readers of this blog. This article was printed in the Toronto Star over the holiday season and we think this columnist got the issue exactly right. Farm animals aren’t pets and they definitely aren’t 4-legged people. And, with only 1 in every 46 Canadians now actively farming, there is a huge disconnect between farmers and consumers. Enjoy the read – OFAC

The annoying tendency to anthropomorphize animals is likely from our lost connection to rural life

by Connie Woodcock, Out There

Toronto Sun, December 20, 2009

When I was a little girl, I fell in love with a series of books about a pig named Freddy and his barnyard friends on the Bean farm in New York State.

I read every one of the 26 books available in my library over and over. I can remember peering at a New York road map in search of fictional Centerboro, the town supposedly nearest Freddy and his friends.

Written between the 1920s and 1950s, the Freddy books disappeared for a while but they were republished a few years ago and there’s even an association called The Friends of Freddy with its own website. I’ve bought several Freddy reprints and reread them still.

I mention this because much as I loved Freddy, Mrs, Wiggins the cow, Hank the horse with rheumatism in his hind leg, and Charles the henpecked rooster, we all grow up and realize there’s no such thing as a talking animal. At least, most of us do.

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Posted by FFC on January 6th, 2010 :: Filed under Activism,Canada,Consumers,Education and public awareness,Farm life,Sustainability of the family farm
Tags :: activists, animal care, animal welfare, Canada, Consumers, Farmers, misconceptions, PETA

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Lilian Schaer
Owen Sound Sun Times
October 19 2009

I ‘ve started noticing a bit of a trend in popular media — the bashing of farmers, especially those who grow crops we all depend on.

These horrible people — or so the theme goes — are ruining the environment by producing large volumes of corn and soybeans and they’re making us fat to boot.

There are two sides to every story and the farmer’s is rarely heard or included in the barrage of popular media and consumer criticism about agriculture. So let me debunk a few of these myths.

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Posted by FFC on October 21st, 2009 :: Filed under Canada,Consumers,Education and public awareness,Media
Tags :: Canada, Consumers, Farmers, food, Media, misconceptions

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